Addressable
Geofencing
Target individual households and businesses with pinpoint accuracy. Deliver personalized ads to specific physical addresses at scale.
1M+
Addresses Targetable
3.8x
Higher Conversion
98%
Address Match Rate
What Is Addressable Geofencing?
The most precise form of location-based advertising — targeting specific households and commercial addresses with digital ads.
Addressable geofencing takes location targeting to the next level by allowing you to serve digital ads to devices at specific physical addresses. Unlike standard geofencing that draws broad boundaries around areas, addressable geofencing uses GPS and plat line data to create ultra-precise micro-fences around individual homes and businesses.
You start with a curated list of addresses — from your CRM, a direct mail list, voter records, or any first‑party data source. Our technology matches those addresses to their precise geographic coordinates and builds a tiny geofence around each one, enabling you to serve display, video, and OTT ads to every device within that property.
"Addressable geofencing delivers the precision of direct mail with the scale and measurability of digital advertising — reaching the exact households you want, when you want."
At Media Pro NYC, we pair addressable geofencing with conversion zone tracking and foot traffic attribution, so you can measure exactly how many targeted households visited your location after seeing your ad. It’s the ultimate bridge between offline data and online advertising.
How It Works
Upload Address List
Step 1
Addresses Matched
Step 2
Micro-Fences Built
Step 3
Ads Served to Devices
Step 4
Measure & Attribute
Step 5
Why Addressable Geofencing Works
Combine the precision of direct mail with the power of programmatic advertising for unmatched targeting accuracy and measurable results.
Address-Level Precision
Target individual households and businesses using plat line data for the most accurate location targeting available in digital advertising.
First-Party Data Activation
Leverage your CRM lists, direct mail databases, voter files, or any address-based data to build highly targeted digital campaigns.
Multi-Device Reach
Serve ads across all connected devices within a targeted household — smartphones, tablets, laptops, and connected TVs.
Digital + Direct Mail Sync
Amplify your direct mail campaigns by serving matching digital ads to the same households, boosting response rates dramatically.
Walk-In Attribution
Track which targeted households actually visited your physical location after seeing your ad with conversion zone measurement.
Privacy-Compliant Targeting
All targeting is based on anonymized device IDs and geographic coordinates — no personal data is collected or shared.
Industries That Thrive With Addressable Geofencing
From political campaigns to home services, addressable geofencing delivers precision targeting for any industry with address‑based data.
Political Campaigns
Target registered voters at their home addresses with tailored political messaging based on voter file data and party affiliation.
Home Services
Reach homeowners in specific neighborhoods with ads for roofing, HVAC, landscaping, and renovation services based on property data.
Auto Dealerships
Target households with expiring leases or vehicles of a certain age using DMV data matched to physical addresses for conquest campaigns.
B2B Marketing
Target specific business locations and office buildings to reach decision‑makers with account‑based marketing campaigns at scale.
Your Addressable Geofencing Journey
A proven five-step process to turn your address data into high‑performing, measurable digital campaigns.
Data Collection & List Curation
We work with your CRM, direct mail lists, voter files, or third‑party data to build a curated address list for targeting.
Address Matching & Validation
Each address is matched to precise GPS coordinates using plat line data, ensuring 98%+ accuracy at the property level.
Micro‑Fence Creation
Individual geofences are built around each validated address, capturing all connected devices within the property boundary.
Campaign Launch & Ad Delivery
Targeted display, video, and OTT ads are served to devices at each address across apps, mobile web, and streaming platforms.
Attribution & Optimization
We track online engagement and real‑world foot traffic, continuously optimizing creative and targeting for peak performance.
Ready to Target Specific Households?
Turn your address lists into high‑performing digital campaigns. Schedule a free strategy call and discover how addressable geofencing can deliver unmatched precision for your business.
Start Your Addressable Geofencing Campaign
Tell us about your address data and goals, and we’ll build a custom addressable geofencing strategy for you.