Geofence
Marketing
Target customers based on their real-world location. Deliver hyper-relevant ads the moment they enter a specific geographic area.
93%
Location Accuracy
4.5x
Higher Engagement
350+
Campaigns Launched
What Is Geofence Marketing?
Location-based advertising that draws virtual boundaries around real-world places to reach consumers at the perfect moment.
Geofence marketing uses GPS, Wi-Fi, cellular data, and RFID technology to create virtual perimeters — or "geofences" — around specific physical locations. When a potential customer's mobile device enters one of these zones, it triggers a targeted ad to be served directly to their phone, tablet, or connected device.
Unlike traditional advertising that casts a wide net, geofencing lets you target consumers based on where they physically are — or have recently been. You can draw fences around competitor locations, trade shows, shopping centers, neighborhoods, or any point of interest relevant to your business.
"Geofencing campaigns see up to 20x higher click-through rates compared to standard display ads, because they reach people in the right place at the right time."
At Media Pro NYC, we combine geofencing technology with conversion zone tracking, so you can measure not just who saw your ad — but who actually visited your store or location afterward. This closed-loop attribution makes geofencing one of the most accountable forms of digital advertising available today.
How It Works
Define Geofence
Step 1
User Enters Zone
Step 2
Ad Triggered
Step 3
Delivered to Device
Step 4
Track Conversions
Step 5
Why Geofence Marketing Works
Location-based precision that connects your brand with consumers in the physical world — and proves it with measurable results.
Hyper-Local Targeting
Draw virtual boundaries as small as a single building or as large as an entire neighborhood to reach exactly the right audience.
Competitor Conquesting
Target customers visiting your competitors’ locations and serve them compelling ads that drive them to your business instead.
Foot Traffic Attribution
Measure real-world store visits driven by your ads with conversion zone tracking that proves true campaign ROI.
Real-Time Engagement
Reach consumers the moment they enter a target zone, delivering time-sensitive offers when purchase intent is highest.
Historical Targeting
Retarget users who visited specific locations in the past 30 days, extending your reach beyond the initial geofence window.
Budget-Friendly Scale
Start with a focused area and scale up as results come in. Only pay for impressions served to people in your target zones.
Industries That Thrive With Geofencing
From local businesses to national brands, geofence marketing drives real results across every industry.
Restaurants & QSR
Target lunch crowds near your location or fence competitor restaurants to win over hungry customers with timely offers.
Auto Dealerships
Geofence competing dealerships and auto shows to reach in-market car buyers actively shopping for their next vehicle.
Retail & E-Commerce
Drive foot traffic by targeting shoppers at nearby malls, shopping centers, and competitor stores with exclusive promotions.
Healthcare & Wellness
Reach patients near medical facilities, gyms, and pharmacies with targeted messaging about your health services.
Your Geofencing Campaign Journey
A proven five-step process to launch, manage, and optimize your location-based advertising.
Strategy & Location Mapping
We identify the best locations to geofence based on your goals — competitor sites, events, high-traffic areas, and more.
Geofence Setup
We draw precise virtual boundaries around each target location, configuring radius, dwell time, and audience parameters.
Creative & Messaging
Our team designs mobile-optimized ads with compelling offers tailored to each location and audience segment.
Campaign Activation
Your geofences go live, serving ads to devices that enter target zones in real time across apps and mobile web.
Measure & Optimize
We track impressions, clicks, and real-world store visits, continuously refining your campaign for maximum ROI.
Ready to Reach Customers Where They Are?
Start targeting your ideal audience based on real-world location. Schedule a free strategy call and see how geofencing can drive foot traffic to your business.
Start Your Geofencing Campaign
Tell us about your business and target locations, and wel build a custom geofence marketing strategy for you.