OTT / Connected TV
Advertising
Deliver your brand message on the biggest screen in the house. Reach cord-cutters and streaming audiences with precision-targeted video ads.
97%
Ad Completion Rate
2.8x
Higher Brand Recall
400+
Campaigns Launched
What Is OTT / Connected TV Advertising?
Premium video ads delivered through streaming platforms on smart TVs, Roku, Fire TV, Apple TV, and other connected devices.
OTT (Over-The-Top) advertising delivers video ads through internet-connected streaming services, bypassing traditional cable and satellite TV. Connected TV (CTV) refers specifically to the devices used to stream this content — smart TVs, streaming sticks, and gaming consoles. Together, they represent the fastest-growing segment in digital advertising.
Unlike traditional TV commercials that cast a wide net, OTT/CTV advertising combines the impact of big-screen video with the precision of digital targeting. You can reach specific households based on demographics, interests, viewing habits, and even purchase behavior — ensuring your message reaches the right audience every time.
"Over 85% of U.S. households now use at least one connected TV device, and streaming ad spend is projected to surpass $30 billion by 2025."
At Media Pro NYC, we help brands tap into this massive shift in viewership. Our OTT campaigns deliver non-skippable, full-screen video ads across premium streaming environments — giving your brand the TV-quality exposure it deserves with the measurability digital marketers demand.
How It Works
Viewer Streams Content
Step 1
Audience Matched
Step 2
Video Ad Delivered
Step 3
Full-Screen Viewing
Step 4
Performance Measured
Step 5
Why OTT / Connected TV Advertising Works
Combine the emotional power of television with the precision and accountability of digital marketing.
Big-Screen Impact
Your ads play full-screen on the largest display in the household, delivering a cinematic brand experience that commands attention.
Non-Skippable Ads
Unlike pre-roll on YouTube, most OTT ad formats are non-skippable, guaranteeing your full message is seen by every viewer.
Precision Household Targeting
Target specific households by demographics, income, interests, purchase behavior, and even competitor brand affinity.
Measurable Results
Track impressions, completion rates, reach, frequency, and even website visits driven by your CTV campaigns with full transparency.
Reach Cord-Cutters
Connect with the growing audience that has abandoned cable TV. OTT is the only way to reach these viewers with video advertising.
Brand-Safe Environment
Your ads appear alongside premium, professionally produced content on trusted streaming platforms — never on questionable sites.
Premium Streaming Platforms
Your brand appears on the most popular streaming services and devices, reaching millions of engaged viewers.
Hulu
Reach 48M+ ad-supported subscribers with premium pre-roll and mid-roll placements across original and licensed content.
Amazon Fire TV
Access Amazon’s massive first-party shopping data to target viewers based on actual purchase behavior and product interests.
Roku
The #1 streaming platform in the U.S. with 80M+ active accounts, offering extensive reach across thousands of streaming channels.
Samsung TV Plus & More
Expand reach through free ad-supported streaming TV (FAST) channels on Samsung, LG, Vizio, and other smart TV platforms.
Your OTT Campaign Journey
A proven five-step process to get your brand on the biggest screen in every household.
Strategy & Audience
We define your campaign goals, identify target audiences, and select the optimal streaming platforms and ad formats.
Creative Production
Our team produces broadcast-quality 15 or 30-second video ads designed for the big screen and maximum viewer engagement.
Platform Activation
We deploy your campaign across premium OTT/CTV inventory, setting precise targeting parameters and frequency controls.
Real-Time Monitoring
Campaigns are monitored daily with adjustments to targeting, pacing, and platform mix to maximize performance.
Reporting & Insights
Detailed reports on completion rates, reach, frequency, and attribution help you understand the true impact of your campaign.
Ready to Reach Millions of Streaming Viewers?
Put your brand on the biggest screen in the house. Schedule a free strategy call to learn how OTT advertising can transform your marketing.
Launch Your OTT Campaign
Tell us about your goals and we build a custom OTT/Connected TV strategy to put your brand in front of the right viewers.